Advisory board

David Lundqvist
David Lundqvist
Klarna, Qliro, Instabox, Walley
David is an e-commerce veteran who started his career at Klarna back when it was still Kreditor. After various C-level positions, most recently at Instabee, David now heads up the payment company Walley, part of Norion Bank, as CEO.

At X North, David advises on Strategy, international expansion and commercial topics and he’s our domain expert for everything e-commerce and payment related.
Micha Lindqvist
Micha Lindqvist
Movesta, Precis, Heibel Growth
Micha is a serial entrepreneur and digital expert, most recently with the AI-driven real estate disruptor Movesta. A natural-born growth hacker, Micha honed his skills with a team of ex-Googlers at digital marketing pioneer Precis Digital, where he led the UK market expansion.

As an X North partner, Micha advises portfolio companies on marketing strategy, go-to-market and maximizing digital presence.
Marcus Edlund
Marcus Edlund
Klarna, Microsoft, Populum
Marcus left the management fasttrack at Microsoft and together with his co founders created the Employee experience platform Populum. After running their own bootstrap playbook for Saas startups, Populum was acquired by norwegian platform company CatalystOne.

Marcus is a swiss army knife of startup knowledge and B2B Saas with the obvious focus on client experience and customer success.
Jéromine Maillet
Jéromine Maillet
CorPower Ocean, Einride, Google
Jéromine is a seasoned executive with a proven track record of driving revenue growth and operational efficiency in startup and large tech environments. As Head of Strategy and Sales Operations at Google Cloud and former Einride RevOps lead, Jérmoine has deep understanding of challenges and opportunities facing high-growth companies.

At X North, Jéromine will guide our portfolio companies in optimizing sales processes, implementing data-driven strategies, and achieving sustainable commercial success.
Johan Gerhardsson
Johan Gerhardsson
Roschier, Stravito
With 10 years of experience at top business law firm Roschier, Johan went on to establish his own practice, JG Advisory & Stories. Currently he serves as Head of Legal at the knowledge management company Stravito.

Johan's expertise spans M&A, legal frameworks, and startup essentials, including IP management and structuring employee equity programs.
Jesper Wigardt
Klarna, Bellbird, Northvolt
As Head of Communications and member of the Executive Leadership team at Northvolt, Jesper helped scale the company from a small team of 10 employees to over 4,000 people. By that virtue, it’s safe to say that Jesper has seen and done it all. His expertise spans the full spectrum—from public affairs and media management to consumer PR and digital communications.

Jesper advises the X North portfolio on
Communication strategy and how to best leverage your voice in any domain.

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